When the student is ready,
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Strength For Life
The last training program you will ever need...
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Perform better & live longer
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As seen & heard...
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As seen & heard...
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Are you...
Ready to #LevelUp?
Looking for a PT or Coach with the experience & expertise to help you reach your goals?
Willing to commit to becoming the best version of yourself - no f**king excuses?
There are only
THREE QUESTIONS
you need to ask when hiring a PT or Coach...
(Everything else is fluff & bollox!)
1.
Have you worked with people with my specific goals?
2.
Do you have experience with my specific challenges and resources?
3.
Can I speak to current or previous clients personally?
My clients are happy to speak to anyone considering working with me! Why not join them in my FREE Online Community?
Sign up to #CoachingCorner for sneak previews of forthcoming training & nutrition articles and special offers or Ask Me Anything and get a FREE training & nutrition program review.
TENets Of Health & Fitness
The 10 foundational principles of an optimal training, nutrition & lifestyle habits regime for health & fitness to ensure you look & feel your best to perform & live better, for longer.
HABITS & TRACKING
Understanding habits and how we track them is the first step to self-mastery. The 5Ms - Measure, Monitor, Manage, Master... MAKE BETTER!
Find out more...
CALORIES & MACROS
A key factor in both general and high performance, hydration greases the cogs of every bodily function. However, when it comes to ensuring adequate hydration NOT ALL FLUIDS are created equal! Find out more...
ACTIVITY & EXERCISE
Understanding the difference between activity/exercise and training, and how they are very separate but synergistic factors that contribute to your overall fitness is the first big lesson for most people. Find out more...
HYDRATION
A key factor in both general and high performance, hydration is one of our primary concerns as it greases the cogs of every bodily function. Find out more...
MINDFULNESS & MEDITATION
The ability to steady the ship and achieve a sense of calm has significant recuperative and restorative benefits and will help you achieve optimum performance both mentaliy and physically, as well as recovering from your endeavours. 5-10 minutes once or twice per day yields excellent results! Find out more...
SLEEP
Sleep - the most important yet overlooked aspect of health, wellness & recovery. Often the most urgent TENet to address on a new program, sleep underpins and supports EVERYTHING else we want to achieve.
PROTEIN
Getting enough protein, or increasing it to adequate levels, will have a significant positive impact on all bodily recovery. Protein is instrumental in sustaining and reparing every type of bodily tissue. Find out more...
TRAINING
The laws of physics and sports science apply equally to everyone, however, subtle changes in structure relating to type, frequency, intensity and duration will make a MASSIVE difference to your progress and, ultimately, SUCCESS! Find out more
FOOD PREP
With the right food prep strategy you will eat more healthily, at a lower cost with more taste and flavour and all whilst spending less time planning and preparing your week's food. Find out more...
BODY STATS
M for Measure! Before we can Monitor, Manage or Make Better, we need the data upon which to act. A combination of wearable devices, apps and smart scales measuring weight, fat & much more.
TENets Of Health & Fitness
The 10 foundational principles of an optimal training, nutrition & lifestyle habits regime for health & fitness to ensure you look & feel your best to perform & live better, for longer.
HABITS & TRACKING
Understanding habits and how we track them is the first step to self-mastery. The 5Ms - Measure, Monitor, Manage, Master... MAKE BETTER! Find out more...
SLEEP
Sleep is the most important and oft-overlooked aspect of health, wellness and recovery. It is often the most urgent matter to address on a new program as it underpins and supports EVERYTHING else we want to achieve. Find out more...
CALORIES & MACROS
A key factor in both general and high performance, hydration greases the cogs of every bodily function. However, when it comes to ensuring adequate hydration NOT ALL FLUIDS are created equal! Find out more...
PROTEIN
Getting enough protein, or increasing it to adequate levels, will have a significant positive impact on all bodily recovery. Protein is instrumental in sustaining and reparing every type of bodily tissue. Find out more...
ACTIVITY & EXERCISE
Understanding the difference between activity/exercise and training, and how they are very separate but synergistic factors that contribute to your overall fitness is the first big lesson for most people. Find out more...
TRAINING
The laws of physics and sports science apply equally to everyone, however, subtle changes in structure relating to type, frequency, intensity and duration will make a MASSIVE difference to your progress and, ultimately, SUCCESS! Find out more...
HYDRATION
A key factor in both general and high performance, hydration is one of our primary concerns as it greases the cogs of every bodily function. Find out more...
FOOD PREP
With the right food prep strategy you will eat more healthily, at a lower cost with more taste and flavour and all whilst spending less time planning and preparing your week's food. Find out more...
MINDFULNESS & MEDITATION
The ability to steady the ship and achieve a sense of calm has significant recuperative and restorative benefits and will help you achieve optimum performance both mentaliy and physically, as well as recovering from your endeavours. 5-10 minutes once or twice per day yields excellent results! Find out more...
BODY STATS
M for Measure! Before we can Monitor, Manage or Make Better, we need the data upon which to act. A combination of wearable devices, apps and smart scales measuring weight, fat & much more.
Our Recent Blog Post
TENets Of Health & Fitness
CoachDW's TENets Of Health & Fitness: The ten key training, nutrition and lifestyle principles required to help you get stronger ...more
CoachDW's Tenets Of Health And Fitness
TENets Of Health & Fitness
CoachDW's TENets Of Health & Fitness: The ten key training, nutrition and lifestyle principles required to help you get stronger ...more
CoachDW's Tenets Of Health And Fitness
TENets Of Health & Fitness
CoachDW's TENets Of Health & Fitness: The ten key training, nutrition and lifestyle principles required to help you get stronger ...more
CoachDW's Tenets Of Health And Fitness
TENets Of Health & Fitness
CoachDW's TENets Of Health & Fitness: The ten key training, nutrition and lifestyle principles required to help you get stronger ...more
CoachDW's Tenets Of Health And Fitness
WORK WITH ME
There are three ways we can work together:
FREE ONLINE COMMUNITY
The last health & fitnes source you'll ever need!
You'll receive regularly curated content from the real FitPros and hot off the press research articles all nice and fresh from behind the lab doors! PLUS you'll get access to the latest diet, exercise & lifestyle habits research from within the evidence-based health & fitness community PLUS the heads up on special offers and discounts on products and services that will grease the cogs and keep the wheels moving forward on your health, fitness & wellness journey.
SIGNATURE 13-WEEK PROGRAM
Bespoke 1-2-1 fitness, nutrition lifestyle habit coaching with one of the UK's most experienced PTs
World class coaching with one of the UK's most experienced PTs! 30+ years and over 40,000 hours experience as a PT & Coach distilled into a bespoke Training, Nutrition & Lifestyle Habits Coaching Program designed personally by me, specifically for you.
I will personally guide you through the TENets of Health & Fitness...
Bespoke and personally delivered Fitness, Nutrition & Lifestyle Habit Coaching, Daily & Weekly 1-2-1 check-in & accountability reviews, regular 1-2-1 LIVE Q&A and Ask Me Anything, Technique Analysis, Physical Assessment... Literally, your own PT in your pocket
Work With Me...
There are three ways we can work together:
#CoachingCorner
The last health & fitness source you'll ever need!
Curated content from the real FitPros! Hot off the press research articles and sneak previews from my forthcoming books; PLUS you'll get access to the latest diet, exercise & lifestyle habits research from within the evidence-based health & fitness community; PLUS regular Q&A and LIVE ONLINE Ask Me Anything sessions; PLUS the heads up on special offers & discounts on products & services that will grease the cogs and keep the wheels moving forward on your health, fitness & wellness journey.
Strength For Life
Bespoke 6 or 12 Week Training, Nutrition & Lifestyle Habits Coaching Program designed personally by me and tailored specifically for you as I guide you through the TENets of Health & Fitness...
- In-person, Online & Hybrid
- Physical Assessment
- Technical Analysis
- Accountability Review
- Ask Me Anything 24/7
- LIVE Q&A and Ask Me Anything
Your own PT in your pocket!
About CoachDW
A long-serving devotee of evidence-based Personal Training and Strength & Fitness Coaching, Danny Williams has over 30 years and more than 40,000 hours experience as a Personal Trainer and Sports Coach in 1-2-1, group and team settings.
With a clientéle that includes everyday heroes, elite athletes & sports stars, celebrities, high profile entrepreneurs & global business executives, Danny has also worked in Health & Fitness Management with David Lloyd Leisure and was a National Vocational Qualification Assessor (NVQ was the forerunner to REPS) for Health & Fitness examinations. He remains passionate and continues to offer his experience, expertise and guidance in support of aspiring PTs coming into the industry.
In Danny's words:
“Nowadays I mainly work with more mature parents (35-40+) that want to level up their training, nutrition and lifestyle habits whilst setting a great example to their children. My key areas of expertise are sports specific strength & conditioning, fitness, nutrition & habit coaching for athletic and aesthetic improvement in order to live and perform better, for longer. I also have extensive experience with sports injuries having worked with, and learned from, some of the country’s best sports therapists and medical professionals.
“I have a no-nonsense, BS-free approach to coaching and whilst many of my clients are successful business professionals and entrepreneurs, I can usually tailor a program to suit both the time and budget of anyone that is committed to becoming the best version of themselves by getting stronger, fitter & healthier. My fluff-free approach to resistance training, cardiovascular conditioning, nutrition & lifestyle habit coaching needn't take up too much time nor cost the Earth.
I’ve been doing this a long time! No matter where you are in your fitness journey or how far you have to go, I’ve helped many people just like you, and no doubt many in a far worse starting place, go further than they dreamed possible.
Get in touch, let's see if we're a fit to work together and get after making you my next success story..."
TESTIMONIALS
Frank Furness
Motivational Speaker
As an International Speaker I travel and speak at a lot of Leisure Industry and IHRSA events so I've had some of the best Personal Trainers around the world but the one that stands out that I always come back to is Danny Williams. He's the best of the best, he really knows his stuff and if you're serious about your training I recommend him very highly.
Susan Glenny
Ocean Racing Yacht Skipper
I first trained with Danny way back in 2010. What really impressed me at first was he saw me on a rowing machine and without being told anything recognised that I had a certain back condition. He made some changes to my technique that enabled me to train pain free for the first time in years. I'm now looking forward to working towards an Olympic campaign in 2024 with him. He's not for the faint-hearted but if you want to take your training to the next level then I recommend Danny highly .
David Pears
Director, William Pears Group
“Great Trainer, knowledgeable and hard work but makes it enjoyable. He can also pour a superb Martini, not stirred! No hesitation recommending Danny to anyone that wants to take their training seriously.”
Brent Larkham
ATP Tour Pro, Tennis Australia Head Coach
Brent was told he'd require surgery if he wanted to have any chance of playing competitive tennis again...
"I'd been written off with a back injury and told I wouldn't play again but after being introduced to Danny I actually improved my World Ranking. When I moved into coaching I had Danny work with several of my players, always with great results. I've worked with some of the best trainers and sports therapists in the world and he's up there."
Madeline Mason
The first person over 50 to complete an unassisted expedition to the South Pole, after two years in bed with CFS
Quite frankly, it seems ridiculous. I'd been training with Danny for a couple of months or so after a long spell of Chronic Fatigue Syndrome had left me mostly exhausted in bed for two years. Danny is very passionate about the importance of having what he calls 'goals beyond your goals'. During one of our sessions I mentioned I'd read an article about expeditions to the South Pole and Danny said "That's a great goal to have beyond our current one!", which I think at the time was walking a mile or two without a rest - hilarious! At first I thought he was joking but I still recall the look on his face... Well, to cut a long story short, almost two years later and there I was stood at the South Pole - the first person over the age of 50 to do so in an unassisted expedition. Quite ridiculous."
Sean Rosborough
Martial Artist, Dual Black Belt & British Champion Competitor (Kickboxing & Brazilian Jiu Jitsu), qualified Personal Trainer
“I couldn’t even walk down the stairs to see Danny for our first session and I haven’t squatted for years due to debilitating back pain. 30 minutes in I threw away my knee brace. 2 weeks in I’m attending his squat club and hitting weights I never thought I’d ever try again. I highly recommend Danny and PT Workspace is the best location gym I’ve ever been in. I’m a qualified Personal Trainer and I’ve been around fitness my whole life but Danny teaches me something every time he opens his mouth. Genuinely feel I’ve finally found the missing piece I needed to ensure I can do martial arts until the day I die.”
Nick Leeson
The Original 'Rogue Trader'
Following the Barings Bank scandal and a spell in a Singapore prison that included open surgery and being returned to sleep on the floor of a cockroach-infested cell, Nick returned to the UK and needed to rebuild his life...
“After everything I'd been through I needed to get my health and fitness back on track. Danny knows how to find that last bit you never thought was in there. I wouldn't have got through that [London Marathon] without him.”
D.S.
President & CEO of a Global Bank
David was referred to me by The Centre For Nutritional Medicine on Harley Street having been refused 'key-man' insurance due to weight & health risk. He literally became less than half the man he was and fulfilled his goal of appearing on the cover of Men's Health.
"Unfortunately I can't comment publicly but I'm over the moon and think 28-odd stone to just under 14 probably says it all so I'll be sure to tell everyone who asks, which is literally everyone I speak to."
Mark Fuller
Owner, Sanctum Hotels
"A celebrity friend recommended Danny to me as a Trainer that was good with backs and he made a world of difference with mine, which meant I could lift weights and also do some boxing training with him, which I hadn’t been able to do for a very long time. Being able to train properly again made a big difference to my fitness and I’ve recommended him to a number of our clients at the hotel, always with glowing reports."
Wayne Arthurs
Tennis Pro, ATP World Tour
Became the first player to beat then current World #1 Pete Sampras for 2 years with a bespoke SAQ program I created for the specific purpose...
"When you're up against the best in the world you need your secret weapons and Danny was one of mine."
Becki Biggins
Multi-Award Winning Jazz Singer
"I first started training with Danny around 20 years ago with a friend of mine. We started training again online during the lockdowns and he has done a fantastic job of getting me back in shape and stage-ready after having a couple of children. He can be really very horrid whilst still being fun but if it's results you want, he's your man."
Mark Fuller
Owner, Sanctum Hotels
"A celebrity friend recommended Danny to me as a Trainer that was good with backs and he made a world of difference with mine, which meant I could lift weights and also do some boxing training with him, which I hadn’t been able to do for a very long time. Being able to train properly again made a big difference to my fitness and I’ve recommended him to a number of our clients at the hotel, always with glowing reports."
Wayne Arthurs
Tennis Pro, ATP World Tour
Became the first player to beat then current World #1 Pete Sampras for 2 years with a bespoke SAQ program I created for the specific purpose...
"When you're up against the best in the world you need your secret weapons and Danny was one of mine."
Leanne Grose
Entrepreneur & Media Personlity, Amputee
“I was told by specialists including TeamGB and British Paralympic doctors and physios that my activities would be limited due to complications following the loss of my leg. I was introduced to Danny by a mutual friend and within weeks was doing things I never thought possible, the only difference was Danny focussed on what I was capable of rather than what I wasn’t. He not only convinced me I could lead a pretty normal life, he gave me the confidence and tools I needed to make it a reality. I was told I wouldn’t walk more than fifty yards but I think Danny was more excited than me when I passed the mile mark after five or six weeks with him. I vividly remember the tears in my mother’s eyes when I walked up and down stairs without my sticks (crutches) as she knew I’d be OK. Before training with Danny I’d daren’t even go near stairs! He’s an incredible motivator, very inspiring and his rehab expertise is outstanding.”
Daniel Galvin O.B.E.
Celebrity Hairdresser
Excerpt from an article published in Cosmpolitan Magazine
"I was a physical mess, two stone overweight and close to complete exhaustion when I started training with Danny. For 20-odd years I'd suffered with back problems that physios and doctors couldn't fix but he did and now I've run away from all that. He changed my diet and the weight fell off. Danny also set me a target to run the London Marathon which felt impossible at the time but now I've lost count of how many Marathons I've completed. He changed my life, I owe him so much."
Adrian Smith
Musician, Iron Maiden
“Training with Danny definitely helped when we went back out on tour and also made a big difference to my tennis. He's a great motivator, very knowledgeable.”
Tamer Hassan
Actor
“I was staying at Sanctum Hotel and having a nightmare with my back when Mark, the owner, suggested I see his PT. In about half an hour Danny had me feeling better than months of physios and osteopaths and he showed me exactly what to do any time my back got painful and now it’s never been better.”
Vinnie Jones
Actor, Ex-Football Player
"I f**king hate him but he's the dogs bollocks."
D.S.
Global Banker, President & CEO
Refused 'key-man' insurance due to weight & health risk, literally became less than half the man he was.
"Unfortunately I can't comment publicly but I'm over the moon and think 28-odd stone to just under 14 probably says it all so I'll be sure to tell everyone who asks, which is literally everyone I speak to."
Marcel Apfel
Mr Great Britain (NABBA); Lawyer & Director, Iconix Brand Group
“Danny's knowledge is second to none and he's especially good at translating complex scientific concepts into simple layman's terms that can be easily understood. Micros and macros are all very well but not everyone gets to grips with them; with Danny he's able to either just detail your meals and remove the guesswork or clearly explain the science behind what he advises. If you want the best to help you become your best, I recommend him very highly. Just don't let him loose with baby oil before you go on stage... BIG MISTAKE!”
Lynda Leonard
Founder & Director, Medivet
"After my second child I really needed to get back in shape and into the gym. I was recommended to Danny Williams by my best friend, who is very senior in one of the biggest companies in the fitness industry, so I gave him a try. Best decision I ever made. Danny is inspirational and motivating and made getting back into training so much fun. It was really hard but I loved it. He is very good at pointing out the progress yu've already made to motivate you to work even harder. Not only did I get extremely fit but Danny also changed my body shape completely and helped me achieve my ideal bodyweight. I recommend anyone that is looking for a knowledgeable and inspirational PT to get in touch with Danny. You won't regret it. X"
Gilli Walklate (Nathan)
PT, Sports Masseur & Pilates Instructor
“I started training with Danny to lose weight after the birth of my second daughter and she’s now 30! As a PT and sports massage therapist myself I’m all too aware of the benefits of accountability and good coaching so I started online training with Danny during the lockdowns. He is very goal focussed and takes everyone’s success personally, as well as being educational and ensures you are fully aware of the reason behind everything he advises which really helps with motivation. His knowledge of injuries, training techniques and nutrition is second to none and I’ve probably learned more from training with Danny than on many of the courses I’ve done. If you’re prepared to put in the work he will definitely get you wherever you want go and I recommend him very highly..
Laura Baldwin
Sailor, Dual Olympian (GB/AUS)
"Danny is very knowledgeable and knows how to adapt a training program for optimum results. With sailing, there are so many other things to work on that time-efficient conditioning programs are crucial. With Danny I somehow found myself progressing more quickly whilst spending less time in the gym. His training programs are intense but always enjoyable and he really knows how to get the best out of you. The only problem was other athletes in the Olympic Village thinking you must be taking something illegal because your body shape changed so much!"
Lynda Leonard
Founder & Director, Medivet
"After my second child I really needed to get back in shape and into the gym. I was recommended to Danny Williams by my best friend, who is very senior in one of the biggest companies in the fitness industry, so I gave him a try. Best decision I ever made. Danny is inspirational and motivating and made getting back into training so much fun. It was really hard but I loved it. He is very good at pointing out the progress yu've already made to motivate you to work even harder. Not only did I get extremely fit but Danny also changed my body shape completely and helped me achieve my ideal bodyweight. I recommend anyone that is looking for a knowledgeable and inspirational PT to get in touch with Danny. You won't regret it. X"
Gilli Walklate (Nathan)
PT, Sports Masseur & Pilates Instructor
“I started training with Danny to lose weight after the birth of my second daughter and she’s now 30! As a PT and sports massage therapist myself I’m all too aware of the benefits of accountability and good coaching so I started online training with Danny during the lockdowns. He is very goal focussed and takes everyone’s success personally, as well as being educational and ensures you are fully aware of the reason behind everything he advises which really helps with motivation. His knowledge of injuries, training techniques and nutrition is second to none and I’ve probably learned more from training with Danny than on many of the courses I’ve done. If you’re prepared to put in the work he will definitely get you wherever you want go and I recommend him very highly..
FAQs
How much do you charge?
I have various options depending on your personal requirements ie goals, resources (equipment/gym) and circumstances. I do my utmost to avoid time and money being a reason for anyone not to work with me and can cater for anyone that is serious.
COACHING CORNER - FREE for a very limited time, simply subscribe to my email list and feel free to Ask me Anything when you subscribe.
WEEKDAY WARRIOR - Includes an initial two-part health, fitness & lifestyle consultation plus technique assessment, bespoke training & nutrition programs, daily check-in, weekly LIVE accountability & review audit, priority access to all seminars & live events. Currently accepting applications for next month...
Strength For Life - My signature 6 & 13-Week Coaching Program is THE LAST COACHING PROGRAM YOU WILL EVER NEED! Availability is limited and subject to successful application. I offer a FULL MONEY-BACK GUARANTEE if you don't achieve the goals we agree at the outset and I only accept people I am confident will become my next success story.
COACHING CORNER - FREE for a very limited time, simply subscribe to my email list and feel free to Ask me Anything when you subscribe.
WEEKDAY WARRIOR - Includes an initial two-part health, fitness & lifestyle consultation plus technique assessment, bespoke training & nutrition programs, daily check-in, weekly LIVE accountability & review audit, priority access to all seminars & live events. Currently accepting applications for next month...
Strength For Life - My signature 6 & 13-Week Coaching Program is THE LAST COACHING PROGRAM YOU WILL EVER NEED! Availability is limited and subject to successful application. I offer a FULL MONEY-BACK GUARANTEE if you don't achieve the goals we agree at the outset and I only accept people I am confident will become my next success story.
What is evidence-based coaching (EBC)?
EBC is the practice of using scientific research proven principles, backed by peer-group consensus, to prescribe safe and effective training, nutrition and lifestyle habit programs for optimal health, fitness and wellness.
Additionally, with over 30 years and more than 40,000 hours PT & Coaching experience, I've had the opportunity to work and collaborate with and learn from many of the world's leading sports medicine and exercise scientists, therapists and coaches.
Additionally, with over 30 years and more than 40,000 hours PT & Coaching experience, I've had the opportunity to work and collaborate with and learn from many of the world's leading sports medicine and exercise scientists, therapists and coaches.
Do you offer in-person 1-2-1 or group sessions?
PTs sell sessions, I provide results.
Whilst I have some long-term 1-2-1 clients that prefer regular in-person PT sessions, this is usually only necessary where specific technical coaching is required or preferred, due to either injury rehabilitation or for advanced athletic performance.
That said, I do try to meet all clients in person and have travelled by land, air and sea to do so!
Whilst I have some long-term 1-2-1 clients that prefer regular in-person PT sessions, this is usually only necessary where specific technical coaching is required or preferred, due to either injury rehabilitation or for advanced athletic performance.
That said, I do try to meet all clients in person and have travelled by land, air and sea to do so!
Do you provide training and/or meal plans?
The short answer is yes, however, my approach is very much teaching and coaching rather than doing it for you. I will educate you to be able to create and modify your own programs by knowing how to measure and monitor progress and then adapt your program accordingly.
