"When you're up against the best in the world you need your secret weapons and Danny was one of mine."
The last training program you will ever need to get strong AF and build muscle fast.
Join our tribe on skool.com and get the program and a sneak preview to my book Strength For Life FREE for a limited time
Work With Me
The last health & fitnes source you'll ever need!
Free Online Community
You’ll receive regularly curated content from the real FitPros and hot off the press research articles all nice and fresh from behind the lab doors! PLUS you’ll get access to the latest diet, exercise & lifestyle habits research from within the evidence-based health & fitness community PLUS the heads up on special offers and discounts on products and services that will grease the cogs and keep the wheels moving forward on your health, fitness & wellness journey.
Bespoke 1-2-1 fitness, nutrition lifestyle habit coaching
Signature 13-week Program
World class coaching with one of the UK’s most experienced PTs! 30+ years and over 40,000 hours experience as a PT & Coach distilled into a bespoke Training, Nutrition & Lifestyle Habits Coaching Program designed personally by me, specifically for you.I will personally guide you through the TENets of Health & Fitness…
Bespoke and personally delivered Fitness, Nutrition & Lifestyle Habit Coaching, Daily & Weekly 1-2-1 check-in & accountability reviews, regular 1-2-1 LIVE Q&A and Ask Me Anything, Technique Analysis, Physical Assessment… Literally, your own PT in your pocket
Bespoke 1-2-1 fitness, nutrition lifestyle habit coaching
Signature 13-week Program
World class coaching with one of the UK’s most experienced PTs! 30+ years and over 40,000 hours experience as a PT & Coach distilled into a bespoke Training, Nutrition & Lifestyle Habits Coaching Program designed personally by me, specifically for you.I will personally guide you through the TENets of Health & Fitness…
Bespoke and personally delivered Fitness, Nutrition & Lifestyle Habit Coaching, Daily & Weekly 1-2-1 check-in & accountability reviews, regular 1-2-1 LIVE Q&A and Ask Me Anything, Technique Analysis, Physical Assessment… Literally, your own PT in your pocket
Work With Me
For those who want to level up and are serious about taking their training to the next level, there are three ways we can work together:
Join #StrengthForLife, my FREE online community on Skool.com, and get access to the last training program you will ever need to get strong AF and build muscle fast, plus all the supporting info to get you started.
Strength
For Life+
Group coaching program with a f**king awesome barbellious bunch of lifters kissing goodbye to fuckarounditis and supporting each other in getting strong AF and building lean muscle, fast.
Personal Training
6-Week Strength For Life training & nutrition coaching program. Learn everything you need to know to train safely, effectively and optimise your training progress for the long term.
12-Week TENets Of Health & Fitness coaching program, which expands on training & nutrition to include all 10 fundamental lifestyle habits for optimal health, fitness, wellness and longevity.
1-2-1, Partner & Small Group PT available.
33 Years & 40,000+ hours of Coaching Excellence
Meet CoachDW
A long-serving devotee of evidence-based Personal Training and Strength & Fitness Coaching, Danny Williams has over 30 years and more than 40,000 hours experience as a Personal Trainer and Sports Coach in 1-2-1, group and team settings.
With a clientéle that includes everyday heroes, elite athletes & sports stars, celebrities, high profile entrepreneurs & global business executives, Danny has also worked in Health & Fitness Management with David Lloyd Leisure and was a National Vocational Qualification Assessor (NVQ was the forerunner to REPS) for Health & Fitness examinations. He remains passionate and continues to offer his experience, expertise and guidance in support of aspiring PTs coming into the industry.
Strength
For Life
The last training program you’ll ever need to build muscle and get strong AF, ASAP.
Thought
For Food
An objective look at the history & evolution of diet & nutrition and its implications for modern health, fitness & performance.
our valuable clients say
Wayne Arthurs
Tennis Pro, ATP World Tour
"I first started training with Danny around 20 years ago with a friend of mine. We started training again online during the lockdowns and he has done a fantastic job of getting me back in shape and stage-ready after having a couple of children. He can be really very horrid whilst still being fun but if it's results you want, he's your man."
Becki Biggins
Multi-Award Winning Jazz Singer
"I f**king hate him but he's the dogs bollocks."
Vinnie Jones
Actor, Ex-Football Player
“I was staying at Sanctum Hotel and having a nightmare with my back when Mark, the owner, suggested I see his PT. In about half an hour Danny had me feeling better than months of physios and osteopaths and he showed me exactly what to do any time my back got painful and now it’s never been better.”
Tamer Hassan
Actor
“Training with Danny definitely helped when we went back out on tour and also made a big difference to my tennis. He's a great motivator, very knowledgeable.”
Adrian Smith
Musician, Iron Maiden
"I'd been written off with a back injury and told I wouldn't play again but after being introduced to Danny I actually improved my World Ranking. When I moved into coaching I had Danny work with several of my players, always with great results. I've worked with some of the best trainers and sports therapists in the world and he's up there."
Brent Larkham
ATP Tour Pro, Tennis Australia Head Coach
Frequently Asked Questions
How much do you charge?
My in-studio rate is £65 per hour or pro rata’d at £5 + £1 per minute. Outcall is by arrangement, subject to location. I have various packages and options depending on your personal requirements ie goals, resources (equipment/gym) and circumstances. I do my utmost to avoid time and money being a reason for anyone not to work with me and can usually accommodate anyone that is serious about training properly.
#StrengthForLife is my online community on skool.com – A barbellious tribe of likeminded lifters of all abilities supporting each others’ quest for strength & muscle, the perfect squat and the next PB! FREE for a very limited time, simply click the link and feel free to Ask me Anything when you subscribe.
What is evidence-based coaching (EBC)?
EBC is the practice of using scientific research proven principles, backed by peer-group consensus, to prescribe safe and effective training, nutrition and lifestyle habit programs for optimal health, fitness and wellness.
Additionally, with over 30 years and more than 40,000 hours PT & Coaching experience, I’ve had the opportunity to work and collaborate with and learn from many of the world’s leading sports medicine and exercise scientists, therapists and coaches.
Do you offer in-person 1-2-1 or group sessions?
PTs sell sessions, I provide results.
Whilst I have some long-term 1-2-1 clients that prefer regular in-person PT sessions, this is usually only necessary where specific technical coaching is required or preferred, due to either injury rehabilitation or for advanced athletic performance.
That said, I do try to meet all clients in person and have travelled by land, air and sea to do so!
Do you provide both training and/or meal plans?
The short answer is yes, however, my approach is very much teaching and coaching rather than doing it for you. I will educate you to be able to create and modify your own training and nutrition programs by knowing how to measure and monitor progress and then adapt your program accordingly.
